Role Overview

As Head of Growth, you will be the architect and driver of our global marketing strategy. You’ll oversee paid acquisition, influencer marketing, organic growth, brand positioning, and retention campaigns — backed by deep analytics and an obsession with ROI. You’ll lead a talented marketing team while collaborating closely with product, design, and leadership to ensure marketing is a true growth engine.

Key Responsibilities:

• Own the growth roadmap: Build and execute a comprehensive marketing strategy across paid ads (Meta, Google, TikTok, YouTube, and emerging channels) and influencer/affiliate partnerships.
• Scale paid acquisition: Develop, optimize, and scale high-ROI campaigns, managing 7-figure+ monthly budgets.
• Lead influencer & creator strategy: Build an always-on UGC engine, leveraging influencers, ambassadors, and affiliate partners to drive acquisition and retention.
• Brand & positioning: Strengthen our global brand voice and market positioning to stand out in a competitive consumer tech space.
• Analytics & performance: Use data to drive decisions, forecast growth, and continually improve CAC:LTV ratios.
• Retention & lifecycle marketing: Partner with product and CRM teams to improve engagement, retention, and monetization via email, push, and in-app campaigns.
• Team leadership: Mentor, hire, and grow a world-class marketing team with a mix of in-house talent and agency/contractor partners.

What We’re Looking For:

• Proven track record as a senior marketing leader (VP Marketing, CMO, or similar) in a high-growth consumer tech or subscription app company.
• Deep expertise in paid acquisition and influencer marketing with measurable results.
• Strong analytical background — fluent in CAC, LTV, ROAS, and cohort analysis.
• Experience managing $1M+ monthly ad budgets across multiple channels.
• Strong creative instincts and ability to translate brand vision into high-performing campaigns.
• Experience scaling a business internationally is a plus.