Role Overview

We’re seeking a Paid UGC Strategist who will be responsible for scripting, sourcing, and managing UGC content while optimizing ad performance. This role requires a mix of creative storytelling and data-driven decision-making. You’ll collaborate closely with UGC creators, video editors, and marketing teams to develop and refine high-performing ads.

Key Responsibilities

• Write engaging UGC scripts that align with our brand voice and drive conversions.
• Source, manage, and coordinate UGC actors and creators for video shoots.
• Work closely with video editors to ensure post-production videos are optimized for engagement and performance.
• Source static ads that complement our video content and enhance campaign performance.
• Analyze winning ads to identify key elements of success and create high-performing variations.
• Optimize content for different platforms (TikTok, Instagram, Facebook, YouTube Shorts) based on trends and performance data.

Requirements

• Fluent in English
• 3+ years of experience in paid UGC strategy, performance marketing, or related fields.
• Solid understanding of consumer psychology and sales.
• Strong understanding of direct-response marketing and UGC ad trends.
• Experience in scripting and structuring high-performing short-form video ads.
• Proven ability to source and manage UGC creators.
• Ability to analyze ad performance metrics and iterate based on insights.